From our colleagues at the FrameWorks Institute:

“In The Culture of Inequality, published in the Nonprofit Quarterly’s thematic issue on that topic, FrameWorks President Susan Nall Bales cautions experts and advocates to pay attention to the “pictures in people’s heads” that are likely to attach to this topic unless a more explanatory frame is developed to support new thinking. Using arguments now in circulation, Bales draws from FrameWorks’ archive of cultural models interviews to demonstrate how current patterns in American thinking are likely to torpedo interest in systemic reforms. The article underscores FrameWorks’ contention that all issues have two sides – the social analysis and the communications analysis – and that policy reformers ignore the latter at their own peril.”

From Susan Nall Bales’s article itself:

“Inequality may be the idea du jour, but culture is the reality that confounds. Whether we are able to make progress on inequality will depend to a great extent on the degree to which policy leaders recognize the duality of social issues. Like the two sides of a coin, the ability of social analysis to affect the world is always constrained by the perceptions that people bring to that reality. If we are to win ground toward a more equitable society, policy leaders must come up with solutions to both sides of the problem: science-based policy solutions that reduce and prevent inequity, and science-based communications solutions that address the deeply held, foundational but implicit patterns of reasoning—what anthropologists call “cultural models”—that people use to think about economic mobility. As funders and think tanks gear up to prioritize inequality as a key issue for our time, it will be imperative that we come up not only with policy solutions but with narrative solutions as well.”

You can find the full article at: